GoVivid is a trading name of Vivid UW Ltd, Vivid UW Ltd
(“we”, “us”, “our”) is committed to protecting your privacy and complying with
data protection laws, including the UK General Data Protection Regulation (UK
GDPR) and the Data Protection Act 2018.
Who We Are
Vivid UW Ltd is an underwriting agency that distributes
insurance products under agreement with regulated insurers and brokers. Our
registered office is at 80 Baxter Avenue, Southend-on-Sea, SS2 6HZ, United
Kingdom. For data protection purposes, we are the data controller for the
personal data we collect.
What Personal Data We Collect
We may collect the following types of personal data:
• Name,
contact details (email, phone, address)
• Date of
birth, gender, and ID documentation
• Insurance
product preferences and history
• Payment
and billing information
• Call
recordings, chat transcripts, and customer service interactions
• IP
address and device data (if using our website or portal)
• Claims
and complaints information (where applicable)
How We Use Your Data
We may use your data for the following purposes:
• To
provide and administer insurance products
• To
communicate with you about your policy
• To handle
claims and complaints
• To comply
with legal and regulatory obligations
• To
improve our services and website
• To detect
and prevent fraud
What Personal Data We Collect
We rely on the following lawful bases to process your data:
• Contract:
to set up and manage your policy
• Legal
obligation: to comply with FCA regulations
• Legitimate
interests: customer service and fraud prevention
• Consent:
for marketing (where applicable and opt-in only)
What Personal Data We Collect
Your data may be shared with:
• Insurers
and claims handlers
• Our
principal firm, Iris Insurance Brokers Ltd (for compliance)
• Regulatory
bodies such as the FCA, ICO, or FOS
• IT and
cloud service providers who support our systems
• Legal and
professional advisers
• Third-party
administrators (TPAs) if involved in claims or service delivery
We ensure all third parties are subject to appropriate data
protection obligations.
International Transfers
We may transfer personal data outside the UK where our
service providers host data internationally. Where this occurs, we will ensure
adequate safeguards are in place, such as UK adequacy decisions or Standard
Contractual Clauses (SCCs).
What Personal Data We Collect
We will retain your data for as long as necessary to fulfil the purposes we collected it for, including satisfying legal, accounting, or regulatory requirements. This is typically:
• Policy
data: 6 years after cancellation/expiry
• Claims
and complaints: 6 years or longer if legally required
• Call
recordings: minimum 5 years
Your Rights
You have the right to:
• Access a
copy of your data
• Correct
inaccurate or incomplete data
• Request
deletion (where applicable)
• Object to
processing or restrict how your data is used
• Withdraw
consent (for marketing)
• Complain
to the Information Commissioner’s Office (ICO)
To exercise your rights, contact us at: privacy@vividuw.com
How To Contact Us
If you have questions about this policy or how we handle
your data, please contact:
Data Protection Contact
Vivid UW Ltd
80 Baxter Avenue,
Southend-on-Sea,
SS2 6HZ,
United Kingdom
Email: privacy@vividuw.com
Last updated: 02.10.2025